The Assignment
► A new kind of agency
Fountain City, a remote, design, marketing, and tech solutions company, sought to enhance its website to showcase its problem-solving capabilities. They wanted to emphasize their expertise in technology, analytical and strategic thinking, and exceptional aesthetics.
Brand book
What We Did
► Understanding the vision
To meet the assignment requirements, we conducted a thorough analysis of Fountain City's past and existing clients. This analysis aimed to identify the company's strengths and successes.
Additionally, we studied the types of clients they desired to work with and examined past unsuccessful pitches to pinpoint areas for improvement in messaging and approach. This analysis served as a foundation for our strategic decision-making process.
Wireframing
Annotated wireframes
The website highlighted their expertise in technology, analytical thinking, and aesthetics. In addition to the website, we also created marketing and sales materials that aligned with the company's messaging and brand identity.
Desktop component library
Mobile component library
► What We Delivered
A well-structured message
We delivered a comprehensive set of deliverables for Fountain City. These included a revamped and well-structured website that effectively showcased the company's capabilities. The design system we created allowed Fountain City to maintain a consistent visual presence across its various marketing channels. Additionally, we implemented AI technology to enhance their copywriting process, ensuring a specific tone of voice in their communications.
The clean, responsive design embraces the way users navigate the platform and simplifies the path to make investments and visualize their portfolios.
Desktop website
► Results
Attracting the right clients
The results of our work for Fountain City were highly impactful, they have experienced a significant increase in acquiring new clients who aligned more closely with their ideal client profile.
Furthermore, the clear and compelling messaging on the website and marketing materials improved the sales process. Communication with prospects became more streamlined, resulting in reduced sales cycle times. The ease of sharing relevant documentation and resources with potential clients further enhanced the sales process efficiency.
The combination of a well-structured website, cohesive brand messaging, and efficient sales processes is helping Fountain City to grow and solidify its position as a leading remote design, marketing, and tech solutions company.
