► The Assignment
A mobile-first friendly experience
Redesign Macmillan's Quick and Dirty Tips website with a captivating and user-friendly design, enhancing visitor retention, and highlighting podcasts, books, and talented authors, for an immersive and interactive experience.
Quick and Dirty Tips editorial content strategy book
► What We Did
Redesigning for ease of use
We gave the icons a lively makeover that perfectly matches the brand's playful vibe. Our aim was to make them feel fresh and approachable while keeping things innovative. Whether you see them on screen or in print, these icons now bring a burst of fun to every interaction, capturing the heart of Moonpig's spirit.
QDT Styleguide
We focused on creating a clean, responsive design that aligned with user behavior and integrated seamlessly with their mail host. We sorted topics and updated podcasts for a cohesive visual style.
QDT Desktop wireframes
QDT Mobile wireframes
► What We Delivered
Enhanced and focused experience
A thoughtfully designed icon set with over 150 elements that resonate with the brand's lively character. A series of in-context visuals, showcasing the icons seamlessly integrated across various applications, and a short manual detailing the creation process and offering guidance on their effective utilization.
QDT Desktop
The website showcased additional value, credibility, and book sales, while also boosting podcast subscriptions. We ensured cleaner code for faster load times and ongoing development.
QDT mobile components
► Results
Delighted end-users & meaningful metrics
The redesign of Quick and Dirty Tips yielded impressive results. The website experienced 300 million podcast downloads and attracted 2.3 million monthly users. The improved design and user experience contributed to higher customer retention and cross-promotion of secondary services.
The website's performance was enhanced with faster load times and efficient code. The project garnered recognition from national media outlets, including appearances on shows like The Today Show and CBS News, as well as features in publications such as The Washington Post, The Huffington Post, and Scientific American. Overall, the cohesive and user-friendly website successfully achieved its goals.
