► The Assignment
A digital presence upgrade
Robert Trent Jones® is a global leader and innovator in all aspects of golf course design, from master planning through design implementation, however, their digital presence felt outdated, and the responsiveness of the website was not optimized, making the entire experience felt short.
Brand book
► What We Did
Improved user experience
Investing is for everyone and this means different types of users, from the new investors to the more advanced ones, Selftrade aimed to provide a strong solution that not only allows them to perform the activity they desire but to make it with confidence.
The original website was created without an atomic design approach, causing a lot of inconsistencies, across the website, confusion for the users, and several unnecessary components.
As part of the design process, we identified key components that added real value to the site and developed a design system with over a dozen components that would help us build a cohesive site and hundreds of pages.
► What We Delivered
A true digital experience
When designing the new Robert Trent Jones II website, we aimed to provide a clean, immersive digital experience, we also kept in mind the end user and their technology savviness. and reason to visit this website, Robert Trent Jones, is not a retail or portfolio site, it's a living, breathing, constantly growing showcase.
RTJ - website desktop
The clean, responsive design embraces the way users navigate the platform and simplifies the path to make investments and visualize their portfolios.
RTJ Mobile
RTJ mobile components
► Results
Elevating the game
Our goals were simple but not easy, improve usability and ensure users had a clear understanding of what was happening at all times, The design system brings a delightful sensibility while achieving optimum performance. a sans serif font, designed for maximum legibility, integrates a range of weights to enhance type hierarchy, legibility, and expressiveness without sacrificing load time.
