► The Assignment
Revamping for Success
Glass Alchemy, a company experiencing growth in sales and production, approached us with the need to enhance its online service, infrastructure, and visual representation of the brand. The assignment was to create a user-friendly website that would improve the overall user experience and support the business objectives of Glass Alchemy.
Glass Alchemy brand book
► What We Did
User and Stakeholder Insights
To meet the assignment requirements, we undertook a comprehensive approach. We began by thoroughly reviewing the existing website, analyzing user journeys, and identifying pain points through User Interviews. These interviews provided valuable insights into user preferences and needs. Additionally, stakeholder interviews were conducted to understand and align the business goals with the website redesign efforts.
Glass Alchemy stakeholder interviews and outcomes
Collaborating closely with glass-blowing artists, we gained a deep understanding of the products and worked together to write relevant information per product. We created a design system to ensure consistency and visual cohesiveness throughout the website.
GA Desktop product page
GA desktop pages
GA desktop, social, and payment sections
► What We Delivered
Empowering Product Discovery
A fully responsive website that caters to new customers and provides them with a better understanding of Glass Alchemy's products, we created a detailed product education section on the website. This section offers valuable information on glass properties, heat resistance, and behavior.
Additionally, we implemented a user-friendly product sorting system based on color, type, and availability, improving the browsing experience for customers. Simultaneously, we refined the branding to establish a more mature and professional image, appealing to professionals and seasoned glass artists.
Product search mobile
A key deliverable was a seamless checkout system that allowed users to access previous purchases, discounts, and other perks.
GA mobile account and checkout
The meticulous website redesign efforts paid off as Glass Alchemy successfully achieved a more cohesive and user-friendly online platform. This transformation resulted in a fantastic user experience (UX) that resonated with customers, leading to a significant increase in sales and repeat purchases.
Glass Alchemy mobile components
► Results
Increased engagement and sales
Glass Alchemy's online presence was strengthened, and the brand's visual representation aligned with its identity. Customer satisfaction and engagement on the website increased, establishing Glass Alchemy as a trusted destination for glass enthusiasts.
